CAMILA TALKS ROMANCE: TWITTER LIVESTREAM
We found that Camila Cabello is well known among her fans for being very vocal on Twitter with life advice
and many of them go there to seek help from her. To help launch her new album Romance, we turned Twitter into a
love hotline and called on hopeless Romantics everywhere to ask Camila all their burning love questions.
Thousands of people asked and she answered during a Twitter livestream for over a million fans.
Finalist - Shorty’s, Twitter Video
Finalist - Digiday, Best Experiential Marketing Campaign
CASE STUDY
SOCIAL VIDEOS
In order to get fans to ask questions and garner awareness for the livestream, we tweeted out these videos.
Over the course of 24 hours, our organic videos were able to bring in thousands of questions on the #VerizonUp hashtag.
GIPHY CONTENT
We put stickers on giphy for fans to use during the livestream.
POP-UP EVENTS
On album launch day, we also had a merch shop and other pop-up events sprinkled throughout LA for fans to experience.
