LOWE’S FIX IN SIX: VINES
Vine was a platform that was truly before its time. Sometimes limitations are fun, and we proved that with Lowe’s
presence on Vine. These quirky 6 second videos showed home improvement life hacks in a fun and engaging way.
Tip: Use coffee filters to keep soil where it belongs — in your flowerpots. #lowesfixinsix
Tip: Place a stocking on your vacuum extension to retrieve tiny items from a hard to reach place #lowesfixinsix
Tip: Get crafty when caulking by using a popsicle stick for a smooth, professional finish. #LowesFixInSix
Tip: Wrangle loose extension cords in an overhand knot so they don’t detach when working outside #LowesFixInSix
Tip: Use a damp dryer sheet to wipe away soap scum from your shower door. #lowesfixinsix
Tip: Keep squirrels away from your spring vegetable garden with a dash of cayenne pepper #lowesfixinsix
Tip: Spread mulch in a donut formation to direct water towards the tree’s roots. #lowesfixinsix
Tip: Add lemongrass to your outdoor planters to help keep mosquitoes away naturally. #lowesfixinsix
Tip: Wrap Christmas lights around gift wrapping tubes for easy storage in an attic far, far away #lowesfixinsix
Tip: Attach 3M rug anchor strips to the bottom of Fido’s bowl to keep it in place during mealtime. #LowesFixInSix
View the time capsule: https://vine.co/Lowes
Agency: BBDO NY
Client: Lowe’s
Sr CD: Molly Adler, Mike Sweeney
Copywriter: Thomas Oubre