LOWE’S HYPERMADE: SOCIAL CAMPAIGN
All shot in one continuous take and utilizing the hyperlapse feature on Instagram, Hypermade was Lowe’s most successful social initiative.
A first of its kind social media campaign, the content was inspired by popular Pinterest projects and helped newbies to visualize DIY.
Agency: BBDO NY
Client: Lowe’s
Sr CD: Molly Adler, Mike Sweeney
CD: Kim Baskinger
Copywriter: Thomas Oubre