LAY’S - LIFE NEEDS FLAVOR: GLOBAL SOCIAL CAMPAIGN
Lay’s wanted a social campaign that had the ability to translate globally while showing off their wide range of flavors across the world. So we tapped into the popular food video trend and hired a professional potato carver to bring some flavors to life.
Agency: BBDO NY
Client: Lay’s
CD: Molly Adler, Mike Sweeney
Copywriter: Thomas Oubre