M&M’S INSTANT STORY RACE
We hacked Instagram and created the first ever user controlled race to promote the new flavors
of M&M’s. Users could tap through the race and search for the 3 internationally inspired flavors.
First one to finish the race won all the bags. We also hid additional bags throughout the race
that users could tap back and search for, then swipe up to redeem.
Kinsale Shark Awards (Bronze) - Best use of social media (2019)
One Show (Shortlist) - Social Media Active Engagement (2020)
One show (Shortlist) - Mobile Gaming (2020)
Communication Arts Interactive (Shortlist) - (2019)
Webby’s (Honoree) - (2020)
ECD: Tim Bayne
ACD’s: Jessica Rello and Jenn Tranbarger