A MINUTE WITH MOM: VERIZON MOTHER’S DAY CAMPAIGN
Living under the #CallMom handle, we developed a social campaign based on the insight that most moms
actually don’t want any gifts at all for Mother’s Day, they just want their kids to call them.
Data usage can be a stress point for a lot of people so on Mother’s Day we wanted to give all customers free data to share unlimited minutes with Mom.
Using nostalgia as the driving force, we created short films featuring real moms and their children, titled A Minute with Mom
that illustrated how life-long memories can be made in just seconds. The moments are unremarkable.
No big milestones. But often those small things like mom doing your hair, or going on nightly walks are the
memories that stay with us forever.
CD: James Cheung, Clifford Skeete
Sr Copywriter: Jenna Lewis